All About Search Engines
If you would rather submit your URLS
manually then this is the place to learn how to do it. First of all, you should
concentrate on all the "major" search engines including Yahoo!
Before you commit yourself to blasting out a page, you should
understand how the entire procedure works. If you submit to soon, before you're ready,
you'll be stuck with the problem for a long time. You need to understand each type of
engine.
The Deep Search Engines
This engine uses a computer program called a robot or
spider that continuously crawls around the Internet looking for new and/or updated pages.
When this robot eventually gets around to your site or URL, it reads the information found
in your page contents. While it's collecting the information, it uses smart technology to
include all the sub-pages and external links.
There are two ways these engines can find your pages. The most popular way is by
submitting your page using some kind of submitter form or software. The other way is to
let the engine find it on it's own if it's linked to one of your pages that has been
submitted. So, if you have a page that isn't linked from a previously submitted page, no
engine will find it.If you don't want the page to be indexed, use the "no
follow" META tag
These engines compress all the information it finds on each page and stores it all
in its database. The only problem with this type of engine is that finding your page in
this mess requires unused key words or very long search strings. If you sell, say
lawnmowers, and someone enters lawnmower in their search string, 45 million pages could
show up. Considering that older relevant pages get listed first, you may never find your
listing.
A list of these engines are Alta Vista,
Infoseek, Excite, WebCrawler, Hotbot, Lycos,
and Northern Light.
The Standard Search Engines
or Directories
- These are the most useful engines for people trying to find
information on general or popular topics. These engines only include information that you
provide to them. They don't come and spider your site. If you want a page to be found on
your site, you have to tell them where it is and what it's about.
The Category Engines
- These sites are better know as FAA or Free For All pages. They don't
usually contain a search form because all listings are placed in specific categories. The
traffic that you may receive from these sites is limited unless you can hit a very large
amount. This can only be done with software because you have to hit many sites every few
days. You may not consider it worth the effort when you see all the thank you notes you
get back.
Yahoo!
This engine is listed by itself because there really
aren't any other engines that compare with it. All URL submissions are still overlooked by
humans. Yes, I said humans. That's why it is so difficult to get a listing. Their site was
always categorized but they only recently added a search feature in the last few years.
A lot of people tell me that it wasn't so hard to get listed with Yahoo. If you enter my
key words, my site pops up in their listing. Unfortunately, this isn't always the case.
When Yahoo saw that Alta Vista and Hotbot were gaining steady ground with them, they
decided to form an alliance. These people that think they are listed at Yahoo are actually
seeing a transparent connection to these other two engines. If a search doesn't find a
listing within Yahoo, it defaults to the larger, robot generated database
.
According to recent figures, 70% of your online
business could come from Yahoo if you can get a decent listing. It may not happen right
away, but keep working on it.
If you're in a hurry, you can pay their $299 quick
review fee. It still doesn't guarantee a placement but at least they will tell you what is
wrong with your page.
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